Efusjon vigor Club Shut Down - Internet Marketing Lessons Learned From enterprise Failure

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Background: Efusjon energy Club was a network marketing company founded in late 2008. The products were energy drinks derived from the acai berry. The company showed great promise quickly. Efficient September 1, 2010, it died.

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What happened? What should internet marketers learn from this failure?

Efusjon Products: Competition in the acai berry condition lifestyle market was already stiff when Efusjon entered the game.

In the line up already were established contenders such as MonaVie, Brazil Botanicals, Acai Berry Drink as well as Red Bull and Rockstar. Efusjon entered a saturated market.

Study your market and assess well before extending attempt and capital. If you have tough competition, you must have a plan to get to the front of the pack.

Efusjon Promotion: Efusjon did not spend a fortune on original advertising. They employed the network marketing model and jumped on board the communal networking train.

Efusjon attempted a singularly focused Facebook arrival that failed miserably.

Facebook can and still does have a place in network marketing. The Efusjon attempt tells us that it may not be the best original launching pad. Competent communal networking requires intentional integration of the discrete communal platforms. Facebook is just one. Twitter, blogs, narrative marketing, video marketing, Pay Per Click and banner advertising should be part of the preliminary task and tested via streaming to see which work best.

Putting all your eggs in one basket is unwise in investing and in online marketing too.

To be flourishing in communal networking, you must appreciate the value of connection building. Personal connections must be advanced and maintained.

Facebook is largely about individuals connecting with others. If a new 'friend' feels you are only seeing to sell them, any spark of interest will burn out quickly.

Efusjon didn't appreciate the significance of relationships in communal media and tried the 'Madison Avenue' arrival on Facebook. It doesn't work.

Efusjon recompense Package: The holder rewarded direct sales with a 4.25% volume commission. It also, for a 0 entry fee, enrolled associates who became part of a forced matrix, one that rarely has been a winner in Mlm.

The comp plan was said to be 'experimental' from the start went through several revisions. One of the more new changes in March, 2010 deleted the bonus for coaching and gave more comp more speedily for direct sales.

If coaching is not rewarded, no one will coach. Mentors need motivation to train their downline; otherwise they cannot afford to expend costly time to do so. The student benefits by applying the lessons and training others. The whole line is best for it.

Efusjon's failure teaches us what to look for in network affiliation:

product investigate that can retain market competition, solid training that is rewarded in the comp plan, a sensible but motivating comp plan

These assets are worthless without integrity. Integrity builds relationships within the company staff and with customers. Efusjon's failure is a good object lesson.

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